Hertel, since 1968
Our history
Hertel is the story of a brilliant idea that was born in the family garage on Hertel Street in Sainte-Foy.
It all started with Roland Arsenault, a Licensed Practical Nurse, who, while cleaning his car, dreamed of a unique product that could make everything shine, from cars to house windows. He then teamed up with a chemist and a specialized firm to bring his vision to life. Hertel® Multi was born, bottled by hand and shared among neighbors.
"Many people would come by the house, buy products at the cash register, and give them to their parents and friends. It really all started with word of mouth," says Marcel Arsenault, Roland's eleventh child and the one who took over the reins of the company in 1977 with his mother, sister, and two of his brothers.
Hertel quickly became the well-kept secret of Quebec families. Word of mouth helped the brand grow, driven by the passion of the Arsenault family and ambassadors such as Suzanne Lapointe, who made Hertel® Multi “her Hertel.” Even today, the original formula created by Roland remains Hertel® Multi, carefully preserved and proudly passed on.
For over 50 years, Hertel has offered a complete line of cleaning products with unique and varied fragrances designed to meet all the needs of modern households. Our products clean every room in the house: kitchen, bathroom, living room, bedrooms, and even outdoor surfaces. Most of our cleaners are also disinfectants, effective, biodegradable, and certified Manufactured in Quebec, reflecting our commitment to the community and the environment.
Choosing Hertel means choosing a local product, born of a family history and Quebec pride that accompanies every little moment of satisfaction after cleaning.