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Yes, life can often be intense, sometimes flawed, and extremely messy. Just like your house. But behind the mess are life’s most precious moments. Ones worth celebrating, ones that are touching, sometimes painful ones — but all in all beautiful memories.
Because that’s what really counts. All’s good.

Hertel

Discover our last initiatives

When life stinks,
there’s always Hertel Plus Odour Eliminator.

Hertel asked Quebeckers: What are your worst odours?
Their answers then became the highlights of our ads!

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Draw something that stinks

Each ad shows the source of a stench, which disappears instantly through the actions of our new Hertel Odour Eliminator range. Stink no more!

Draw something that stinks

A dirty choice

We called upon the artistic handiwork of Montreal’s
Brother Merle to illustrate our ads.

See his work

Virtual trial

Interactive banners have allowed users to try out
Hertel Odour Eliminator by erasing smelly traces.

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Clean-up can soil roomie relations.

Hertel wants to give a voice to all those who have run out of ways to tell their roomie to pick up after themselves. That’s why we created the Hertel Ultimatum!

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Messy roommates exposed

Hertel took it upon itself to pass on the message to Quebec’s messy roommates through a giant billboard!

Messy roommates exposed

#HertelUltimatum

Over 750 people issued an ultimatum to their messy roomie!

Final destination

Our website was made available to all those who wanted to send a message to their sloppy roomie.

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Sex and Household Chores: The Dirty Truth

According to a study from the University of Alberta, couples who divvy up household chores equally are happier in bed! Hertel had lots of fun testing out this theory with three real couples. See the results!

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Did Our Couples Pass the Test?

Our three couples evaluate the cleaning performances of their respective spouses. See if they’re good partners around the house… and in bed!

Did Our Couples Pass the Test?

We’ve Immortalized Our Couples

They accepted to take part in a naughty photo shoot.

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Cleaning Up Clichés

More than ever, dads take an active role in doing housework. Diapers, dishes, vacuuming — today’s dads don’t hesitate to get their hands dirty. In spite of this, cleaning product brands seem to be overlooking this new reality. Hertel decided to give real dads the credit they deserve in its ads.

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Spotlight on Dads

From our Facebook community, we’ve recruited 12 dads who were willing to take part!

Spotlight on Dads

Poster Dads

Our 12 dads became the stars of a poster campaign.

Special Edition Calendar

It reminds us every day that dads are also involved in household chores. Besides, cleaning up knows no gender. It’s everyone’s business.

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#AllsGoodWithDad

Dads today are very involved, which makes their lives incredibly busy. In order to simplify their daily routines, they find creative ways to make their chores easier. Discover their cleaning tips!

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A Tribute to Dad’s Ingenuity

Dad Hack #1: Hertel’s Hockey-mop. Made for going hard in the corners. (Video in French)

A Tribute to Dad’s Ingenuity

A Tribute to Dad’s Ingenuity

Dad Hack #2

Dad Hack #3

Dad Hack #4

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Party On! We’ll Clean Up

Life is intense, especially when you’re partying! Hertel offered people the chance to get their hands on $1,000 to organize a house party. Not only that — we would take care of making the place look nice both before and after the party.

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Party #1

We find ourselves celebrating in Deux-Montagnes with Kim Morissette, the first winner of our “Party On! We’ll Clean Up” contest. (Video in French)

Party #1

Party #1

Party #2

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